Continuation of MARKETING TOOLS

I am pleased to be back this week to continue the discussion on marketing tools because many of you liked my precedent article.

Your brand image is transmitted via these marketing tools that are not to be neglected.  There are a multitude of them, but these TOP 4 are essential to ensure your daily advertising.

THE AGENDA

The agenda is certainly the essential tool you will need to plan your schedule.  Make sure the business planner you choose has every time slot printed for every day of the week, making it easier to take notes, meetings and appointments.

A tip: if you are a service provider, after each appointment, offer to schedule your client's next appointment. This way, he commits to keep you as a provider, but it also allows you to plan ahead your time slots.  The same goes for meetings or any task that comes up on a weekly basis.

If you can sell products and not just a service, it is important to remember that selling products is an effective way to make extra income. Frame the buying experience to maximize results.

This means that when a customer makes a purchase, the following marketing tools will help you stand out from the competition, be part of the customer experience and is a GREAT way to advertise your business.

REUSABLE BAGS

No matter if you are a product or service provider, you need to have reusable bags.  Why do you need reusable bags ? Because they are inexpensive and very practical, and they are ideal for promoting your brand. When your customer uses it in its daily life, he will be reminded of your services, and it will be an advertisement to people on his way.

PAPER BAGS

If you want to have a little extra option in terms of bags, consider paper bags, which is a more upscale way to deliver products to your customers.  You can opt for paper bags when your customer is purchasing more expensive products, or when your customer is giving a gift.

Whether you work from home or in a business, make sure that the work space is appropriate for the services and/or products you offer. Simple items can make all the difference.

POSTERS

Posters, both indoors and in your storefront, are a great way to advertise the services and products you offer and set the tone for your workspace.

Posters in your window allow you to have visibility from the outside and will attract the attention of potential customers who may be interested in your products and services.